By Michelle Slade
We approached the Bitter End Yacht Club by water and the scene that opened up before us hummed with early morning activity — boats tying up at the docks, the open-air reception area a dynamic pass-through for guests coming and going, and playful kids leaping off a floating pontoon into the warm turquoise water just off the beach. Those first impressions captured the essence of something that was different to what had been before, yet in many ways, was just the same as it always had been.
The world-renowned and beloved resort, which has existed in some iteration since the ‘60s, is open again for business after a devastating loss in the wake of Hurricane Irma in September 2017. The resort lost some one hundred structures; just one original cottage was spared. When disaster strikes, there is nothing more to do than to gather the pieces and start the next chapter, which is precisely what the folks at the Bitter End Yacht Club have been doing these past six years. Rebuilding the resort in the British Virgin Islands’ North Sound has been as much of a spiritual endeavor as a physical task of reconstruction; it needed to be purposeful, as Kerri Jaffe, President, BEYC International, noted.
“We looked to our history because it was so important to us that people felt that legacy and sense of place when they arrived at the new BEYC,” she said. “We had to find ways to reinvent that so it existed in every element of what we did.”$0
Over 50 years, based on the needs of the clientele and the owner’s vision, the original BEYC had become a rambling nautical village, and the tactical design goal was to preserve that feeling. Recreating the original BEYC perfectly would have been inauthentic, so while inspiration has been lifted from the past, it is noticeable that each structure has a different look and feel through the use of contrasting wood species, color, and mixed materials — old and new — which have succeeded in recapturing that quintessential village feeling and the resort’s salty past.
The new build is hurricane-proof to modern standards and flood-friendly, and the overall layout is compact, which draws people together around cocktails and a multi-dimensional dining experience: grab coffee and pastries (all handcrafted onsite) to go at the Bitter End Barista or enjoy casual dining inside at The Buoy Room. The Reef Sampler brings together boats, beaches, and bars … right on the beach. A boat-turned-bar constructed from a salvaged hull raised from the North Sound following Irma, The Reef Sampler is just one of many recycled details incorporated into the reconstruction.
Likewise, décor in The Clubhouse Restaurant, which offers open-air dining and incredible views of the North Sound, has been recovered from hurricane debris adding to its rustic-with-a-touch-of-nautical elegance in keeping with its origins; The Clubhouse was possibly the earliest bar in the North Sound, built by Bitter End’s first proprietor as a spot for yachties to stop by for cocktails and a meal.
“Everything hanging on the gallery wall in The Clubhouse survived the storm,” Jaffe said. “As a steward of the seas and the community that surrounds the resort through the Bitter End Foundation, it was mission critical to the owners that we kept the environmental footprint as small as possible. We really foraged, we upcycled and recycled every scrap of material we could including timber, large-scale beams, we crushed all of the concrete for reuse. Among the debris, we found pieces of BEYC history — room signage, directional signage, photography, portholes, which was so special and we knew these elements would connect the old with the new.”
Presently, the resort has just two stunning Marina Lofts — the first over-the-water bungalows in the BVI — available for overnight stays on the island. The rebuild plan intended first to establish dining and recreation amenities to host the boating community, many of whom stay aboard private vessels. The long-term plan, says Jaffe, is a 22-room boutique hotel, six Marina Lofts, hillside cottages, duplex cottages for large groups, and, for the first time, six beach “shacks,” which will be located to the north of the watersports center.
Boating guests are enjoying the new marina with its wider slips and dockage layout customized to accommodate boats of all sizes and shapes, including multihulls, and the anchorage option via any one of 72 mooring balls. The BVI has long been recognized as the watersport playground of the Caribbean and nowhere better than from the Bitter End is it possible to sail, kiteboard, wingfoil, windsurf, SUP, or fish. The BEYC’s watersports center offers rental gear, and instructors are at hand. Bonus: boaters are welcome to use the club showers; charge is $3 for those who aren’t club guests. Anyone taking a lesson at the watersports center can shower for free.
Many of the staff at BEYC have been part of the fabric of BEYC history for years through their parents and their grandparents, notes marketing manager Ellinor Walters Donlan, who resides part-time at BEYC. She attributes much of the success of the rejuvenation of the BEYC to its team.
“These are the people that brought the spirit back to the property for us, not how the buildings looked but how the resort felt. We want people to feel that spirit and feel like part of our family because that’s part of the magic that brings people back. We have an absolutely gorgeous location and one of the best places to play on the water in the world but the way BEYC makes people feel is unique.”
